Fundraising for the GENIUS


Fundraising for the GENIUS, Second Edition

Whether you are a “newbie” to fundraising or an experienced fundraiser concerned about shrinking funding sources, Fundraising for the GENIUS will guide you every step of the way toward fundraising success.

Thomas Edison famously said that “genius is 1 percent inspiration, 99 percent perspiration.” Reading this For the GENIUSTM book shows that you have the inspiration to master the art and science of fundraising. Linda Lysakowski, ACFRE, helps you with the perspiration part by showing you how to dramatically increase your fundraising results by employing tried-and-true methods used by the most successful nonprofits and institutions. Learn how to develop an integrated fundraising program that allows you to leverage your human and financial resources to create a strong organization.

Fundraising for the GENIUS in this expanded second edition is a complete course in nonprofit fundraising. It will:

  • Teach you to develop a sustainable fundraising program that will grow with your organization and allow you to fulfill your mission.
  • Help you understand the world of philanthropy, development, and fundraising (and to know the differences between each).
  • Enable you to bring together your board, non-development staff, development staff, and volunteers to create a powerful development team.
  • Show you how to evaluate your success and plan for growth in your development program.
  • Help you understand the value of planning in development.
  • Show you how to develop a compelling case for support.
  • Explain all the tools and methods available to you as a fundraiser and chose the ones that make the most sense for your organization.
  • Provide tools for raising awareness of your organization in the community and building relationships that will help you succeed in your fundraising efforts.

About the Author

Linda Lysakowski, ACFRE

Linda Lysakowski

Linda Lysakowski is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. Linda had an eleven-year career in banking before entering the nonprofit world. With more than thirty years in the development field, she worked for a university and a museum before starting her own consulting firm. In her twenty-five years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million, helped hundreds of nonprofit organizations achieve their development goals, and trained more than forty thousand development professionals in Canada, Mexico, Egypt, Bermuda, and most of the fifty United States.

A graduate of Alvernia University with majors in Banking and Finance, Theology/Philosophy, and a minor in Communications.  As a graduate of AFP’s Faculty Training Academy, she is a Master Teacher.

Linda is the author of Recruiting and Training Fundraising Volunteers, The Development Plan, Fundraising as a Career: What, Are You Crazy?, Capital Campaigns: Everything You NEED to Know, Are You Ready for a Capital Campaign workbook, Raise More Money from Your Business Community, Raise More Money from Your Business Community—The Workbook, Fundraising for the GENIUS, 1st and 2nd editions, The Matriarch (a novel) and The Face of Jesus.

She is also coauthor of The Essential Nonprofit Fundraising Handbook, The Leaky Bucket: What’s Wrong with Your Fundraising…And How You Can Fix It, The New Donor, Nonprofit Strategic Planning, Quick Guide to Developing Your Case for Support, Quick Guide to Creating Your Development Plan, and Board Bound Leadership. She is also a contributing author to The Fundraising Feasibility Study—It’s Not About the Money, YOU and Your Nonprofit Board, and co-editor of The Nonprofit Consulting Playbook and YOU and Your Nonprofit.

Linda served on the AFP Foundation for Philanthropy board for two terms and on the Professional Advancement Division for AFP, and is past president of the Eastern PA and Sierra (NV) AFP chapters. She has received the Outstanding Fundraiser of the Year award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP, was honored with the Barbara Marion Award for Outstanding Service to AFP, and received the Lifetime Achievement Award from the Las Vegas AFP Chapter.

What Are GENIUS Books?

Though we admit to a bit of tongue-in-cheek fun in referring to our readers as geniuses, we do in fact think highly of them! We know that they are intelligent and knowledgeable about many subjects, just not necessarily on the subject of the For the GENIUS book they’ve just picked up. They know that, despite the title, our books are for pretty much everyone, not just “Einsteins”—though even some Einsteins will enjoy our books, too!

We celebrate the fact that our readers are inspired to learn a subject enough to pick up one of our books, which in turn inspires us to ensure, through plenty of perspiration at every step, excellence in producing them.

Readers will enjoy the fun, upbeat, and first-person writing style. They will even find themselves entertained by the occasional sprinkled-in humor, and look forward to sidebars that enhance the discussion.

Though written in a conversational first-person style, GENIUS books are thorough and authoritative treatments of the subject. They are written by top experts in the subject who want to share with others what they’ve learned.

The For the GENIUS series was created by CharityChannel, a community of nonprofit-sector professionals, to offer the world something different and not always on a nonprofit topic. Enjoy!